The book acts as a constructive guide in the understanding of various
forms of intellectual property- trademark, copyright, patent, design,
breeder's right, design, circuit layout, confidential information etc.,
the infringement of intellectual property rights and its protection as
well. It provides a deeper understanding of the Indian perspective on
Intellectual property. The book endeavors to discuss elaborately upon
the concepts of merchandising, sponsorship and franchising. The book
also attempts to critically analyze the Intellectual property valuation
methodologies.
Key Features:
- Detailed analysis on various forms of intellectual property and their footing in India
- Litigation strategy on the protection of Intellectual property
- Conceptual analysis of the different types of licensing agreements and various clauses
- Methodologies of Intellectual property valuation
- Case studies on IP valuation techniques
Bloomsbury's Intellectual Property - Law and Management by Ashwin Madhavan & Rodney D Ryder
- Publisher: Bloomsbury Publishing India
- Book Code: 9789387457331
- Availability: Out Of Stock
-
Rs675.00
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