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To be successful in today’s competitive environment, organisation must be marketing oriented. Marketing of financial services is a highly accomplished profession and each person who wishes to enter finance field must get acquainted with various facets of marketing. This book provides all essentials of  marketing of financial services. It covers 

1. Strategic business planning
2. Marketing- segmentation & product development, communication, distribution  & pricing
3. Organisation behaviour and HRM
4. Conflict resolution, leadership

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Taxmann's Managing & Marketing of Financial Services by Indian Institute of Banking & Finance (IIBF)

• Publisher: Taxmann Publications
• Book Code: 9789350716663
• Availability: Out Of Stock

• Rs335.00