This book aims to create a common minimum knowledge benchmark for a new cadre of mutual fund distributors, as per SEBI Circular CIR/IMD/DF/21/2012 dated September 13, 2012, involved in selling and distributing simple and performing mutual fund schemes:

• Postal agents
• Retired government and semi-government officials (class III and above or equivalent) with a service of at least ten years
• Retired teachers with a service of at least ten years
• Retired bank officers with a service of at least ten years and other persons as may be notified by AMFI/AMC from time to time.

This book also teaches financial planning as an approach to investing in mutual funds, and aid advisors to develop a long-term relationship with their clients. It discusses the concept of:

• Scheme Evaluation
• Recommendation of Suitable Products and Services to investors and prospective investors

It will benefit all those who want to understand the Indian mutual fund industry better.

The Present Publication is the November 2021 workbook version, published exclusively by Taxmann for NISM Certification Examination V-B [Mutual Fund Foundation], with the following noteworthy features:

• [Know the Basics] of mutual fund, their role and structure, different kinds of mutual fund schemes and their features
• [Know How Mutual Funds are Distributed?] in the marketplace, how specified schemes are to be evaluated and how this cadre of distributors can recommend suitable schemes to prospective investors
• [Know the Rules and Regulations] related to the distribution of specified products
• Coverage of this book includes:
• Investment Landscape
• Concept and Role of a Mutual Fund
• Legal Structure of Mutual Funds
• Mutual Fund Products for the new Cadre of Distributors
• Scheme Related Information
• Fund Distribution and Channel Management Practices
• Performance of Mutual Funds
• Taxation
• Investor Services
• Legal and Regulatory Environment