The book has been prepared keeping in view the syllabus for the institute’s certificate course in digital banking. It has been divided into four modules. The 1st module describes the various digital banking products as well as the process flows, back-end activities and safety features. It covers It Covers Atms, Cards, Mobile Banking, Internet Banking And Pos Terminals. The 2nd module focuses on impact of digital banking products and processes on financial inclusion and information security aspects in that field of banking activity. Various angles of branchless banking are dealt with in this module.The 3rd module is on marketing of digital banking products - the different channels, Product Planning, Marketing Structure, Concept Of E-galleries, Importance Of After-sales Services, Dangers Of Mis-selling Digital Products And An Insight Into Role Of Business Analytics In Marketing & the last module deals with payment systems. These include RTGS, NEFT, IMPS, NACH etc. And the process flows and back-end activities. It also covers cheque truncation system and national financial switch and describes important aspects of forex and securities settlement systems.
Contents of the Book :
- Module A : Digital Banking Products
- Cards
- ATMs
- Cash Deposit Machines
- Cash Re-cyclers
- Mobile Banking
- Internet Bnking
- POS Terminals
- Module B : Branchless Banking
- Module C : Marketing of Digital Banking Products
- Module D : Payment Systems
Taxmann's Digital Banking By IIBF
- Publisher: Taxmann Publications
- Book Code: 9789389546347
- Availability: 10
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Rs400.00