The concept of businesses giving back to society is as old as commerce,
variously known as charity, philanthropy, social work, etc. With the
advent of modern businesses, this giving back is more systematised and
is variously known as CSR, sustainability, corporate citizenship or
shared value. Still, CSR is often unstructured, ambiguous and nebulous, in part
because it deals with subjects that often defy precision and
standardisation. Being an evolving discipline, CSR lacks a universally
agreed theory to address issues of organisation, structure, strategy,
culture, frameworks, etc. that are standard for other corporate
disciplines.
The Companies Act, 2013 has added to the complexity by 'mandating'
corporate spends on CSR, directing where such money is to be spent and
requiring Board and senior management attention. For too long CSR in
India had been left to non-directional, haphazard do-gooding;
'Governance' — the process through which decisions are taken — of CSR
through the law is expected to inject greater professionalism in the
full range of CSR operations.
This book is a contribution to the effort to reduce some of the
nebulousness that characterises CSR and bridge the gap in systemic
formality between CSR and other disciplines. It is expected to be a
reference book for corporates, a handbook for practitioners including
NGOs and implementing partners and a resource book for academicians.
The book draws on international and national best practices, academic
theories and examples from ground-level work. It is designed as a go-to
publication for all facets of sustainability, both operations and
governance, to improve accountability and transparency of all
constituents of CSR.
Lexisnexis's CSR in India Steering Business toward Social Change [HB] by Kshama V. Kaushik
- Publisher: LexisNexis
- Book Code: 9788131250945
- Availability: Out Of Stock
- Rs795.00
-
Rs750.00