The Laws of Arguing According to Gerry Spence

• 1. Everyone is capable of making the winning argument.
• 2. Winning is getting what we want, which also means helping others get what they want.
• 3. Learn that words are a weapon, and can be used hostilely in combat.
• 4. Know that there is always a biological advantage of delivering the TRUTH.
• 5. Assault is not argument.
• 6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.
• 7. Let emotions show and don't discourage passion.
• 8. Don't be blinded by brilliance.
• 9. Learn to speak with the body. The body sometimes speaks more powerfully than words.
• 10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.