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  • LexisNexis's LinkedIn for Lawyers : Connect, Engage and Grow Your Business | Kirsten Hodgson

LinkedIn for Lawyers : Connect, Engage and Grow Your Business by kirsten Hodgson, is a vital aid for any lawyer who wants to take advantage of the marketing and business development opportunities offered by linkedIn.LinkedIn for Lawyers provides guidance and practical examples on how to build your profile to position yourself in your field & stay top of mind with your existing clients and referrers. It also helps to find and engage more of your prospects and potential referrers. Make use of LinkedIn to add extra impetus to your existing business development and marketing initiatives & generate new business as a result of doing the legwork on LinkedIn. This book includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+. 

  1. Six LinkedIn Success Stories
  2. An Introduction to Socal Media
  3. Content Marketing
  4. Why LinkedIn?
  5. Planning for LinkedIn (and Social media in General)
  6. Business Development and Marketing with LinkedIn.
  7. Anatomy of LinkedIn
  8. Getting Started, Creating a Compelling Profile and Setting up your Company Profile
  9. Conneting with Others
  10. Joining and Starting Groups
  11. Participating in, and leveraging, LinkedIn
  12. Advertising on LinkedIn
  13. Taking relationships offline
  14. Measuring Your Performance
  15. Managing/Chamging Your LinkedIn settings
  16. Reported Success stories and Final Words
  17. Useful Resources and Tools

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LexisNexis's LinkedIn for Lawyers : Connect, Engage and Grow Your Business | Kirsten Hodgson

  • Publisher: LexisNexis
  • Book Code: 9789351436690
  • Availability: 30
  • Rs850.00


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